Functionality drives a mobile towards a particular shape. They are a bit like car designs put in a wind tunnel to reduce drag – they all come out looking much the same. It takes real genius to break-out and produce really great designs.


Whilst most attention is paid to technology advance, the world’s mobile culture has been enriched by these occasional bursts of outstanding design. Even more exceptional is for a particular mobile to emerge as good as any work of fine art and craftsmanship. We set out to discover the new design trends in mobiles over the past two decades.

 

TABLE OF CONTENTS

 

1. The Shape

1a The Perfect Candy Bar (Au “Talby”)

1b Just Right for a telephone (Nokia 6310i)

1c Drive to Thinness  (Samsung U100, Alcatel Touch Idol Ultra)

1d Defined by the big screen (Apple iPhone, Apple iPad)

 

2. Colour

2a Brand and Colour (Swatch Mobile TCE122)

2b Design and Colour (LG LX600)

2c Snap on Colour fascias (Ericsson GA628)

2d Colour as Exclusivity (Siemens special edition of the SL55)

 

3 Movement

3a The boom microphone ( Sony CM-R111)

3b Loudspeaker in a cover flap (Motorola StarTac)

3c Clamshell (Motorola RAZR V3)

3d Evolution of the Slider (From the Nokia 8110 to the Nokia 8800)

3e Twister (Motorola V70 to the Motorola Aura)

3f Double twisters (Nokia N92 and N93)

 

4. The Keyboard Design Challenge

4a Lids on keyboards (Nokia 9000)

4b Sliding keyboards (Siemens SL10, Danger Hiptop and Blackberry 9800)

4c Twister keyboards ( Nokia 7705)

4d Hybrid keyboards one slider ( HTC S740, LG Rumor)

4e Hybrid keyboards two sliders (Samsung U750 and Pantech Matrix C740)

4f Qwerty Keyboard as a work of art (Blackberry Pearl, Porche Design)

4g Numeric keypad as a work of art (Æ+Y)

4h Soft keyboards on Smartphones

 

5. Navigating around a mobile or smartphone

5a Navi-key (Nokia 3110)

5b Scroll-wheel (Blackberry 5810)

5c Trackball (Blackberry Pearl 8100, T-Mobile Sidekick 3)

5d Optical Joystick (Samsung SCH-V960)

5e Finger swipe on touch sensitive screen (Nionode N1, Apple iPhone)

 

6. Something disguised as a mobile

6a Taser (Kelin K95)

6b Gun (anon)

6c Pepper spray

6d Pepper spray as a mobile clip-on accessory

6e Listening device (Nokia 1100)

 

7. Mobile disguised as something else

7a Powder compact (Xelibri 6)

7b Bar of chocolate (Sharp SH-04D)

7c Lip stick (Nokia 7280 & Nokia 7380)

7e Wrist watch (Samsung S9100)

7f Credit Card (Realphone Logophone)

 

8. Store of precious stones

8a Motorola

8b Goldvish

 

9. Novel Materials

9a Wood ( Mobiado Professional 105GMT and Gresso Luxor)

9b Plastic wood (Motorola StarTac)

9c See through plastic (Bosch 509e, Motorola Ming)

9e Glass (LG Crystal)

9f Cloth (Nokia 7200)

9g Eco-friendly biomass plastic

 

10. Mobiles Blessed by a Great Global Luxury Goods Brand

10a Dolce & Gabbana ( Motorola V3iDG)

10b Fender (HTC Fender)

10c Lamborghini (Nokia 8800 Sirocco)

1d Escada (Siemens SL55)

 

11. Outstanding Craftsmanship

11a Vertu Signature

11b TAGHeuer Meridiist

 

12.Works of Art

12a King Arthur Limited Edition of the Nokia 8800

12b Bang & Olufsen (Samsung) Serene

 

NEW DESIGN TRENDS IN MOBILE – Design” high-points” of mobile history (First Edition)

1.The Shape

1a The Perfect Candy Bar (Au “Talby”)
The Japanese network operator KDDI set out to create a reputation for offering outstanding designs of mobile phones. The “Talby” was the third in a series in this mobile design project in which some of the world’s leading designers were invited to create something special.

The Talby’s almost perfect mobile form-factor

 

Nokia 6310i – Approaching the optimal shape for a telephone

It boils down to the designer getting everything “just right” for a telephone. The length and depth of curve on each side of the body of the phone made it very comfortable to hold. The curve around the loud-speaker allowed the mobile to be pressed tightly to the ear to blot out office background noise. The keys could be easily pressed by the largest of fingers. The battery life was exceptional. Bluetooth made for easy connection in a car hands-free arrangement. It is one of the great “nostalgia” mobiles.

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1c Drive to Thinness (Samsung U100)

One of the most pronounced design trends of the second decade of mobile phones was “thinness”. Consumer focus groups brought out that something that is “body worn” should not stick out and mobiles were now regularly being tucked into a pockets. Our records show the world’s thinnest mobile phone is the Samsung U100 (at 5.9mm) that came out in 2007.

 

Samsung U100 – the record of the world’s thinnest mobile (at least in 2007)

An entertaining battle broke out in 2011 between Samsung and Apple as to who had the world’s thinnest smartphone. In one corner the Galaxy S2 measuring 8.71mm at its thinnest point but bulging out to 9.19mm to accommodate the camera lens. In the other corner was the Apple iPhone 4 with a uniform 8.71mm the entire length. The referee was the UK Advertising Standards Authority. The ASA took the view that consumers would not be interested in the thinnest part of the device, but in its overall measurements that affected whether the device could fit easily into a pocket. Apple emerged with the 2011 crown. In terms of the battle of the smartphone giants, the flagship Samsung Galaxy S4 that came out in 2013 is 7.9mm thick.

In 2013 Huawei are claiming the world’s thinnest smartphone at 6.18 mm with their Ascend P6 just beating the Alcatel Touch Idol Ultra at 6.45mm…just 0.28mm to go to match the record for the humble mobile telephone…although the Samsung U100 does have a camera lens 

Video looks better in Landscape view and this now drives the aspect ratio

Users want the largest possible screen so very little real estate is available beyond the screen for the mobile for the designer to use to differentiate a mobile.

Then the drive to make mobiles smaller has been put into reverse – the question now is how big a device consumers are prepared to carry – with the iPad defining the upper boundary

The Apple iPad has lifted expectations on how large a mobile might be

 This has left a large space between for different suppliers to offer different sizes of mobile screen – with some stretching pockets to their limits

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2. Colour 

2a Brand and Colour (Swatch Mobile TCE122)

Swatch was one of the first companies to bring both “a brand” and “colour” to the mobile phone. The design created by the Italian designer Fabrizio Galli for Swatch and launched in the UK and Italian analogue TACS markets in 1993. The mobile electronic innards were Nokia but the outside was pure Swatch – bold and colourful.

  

 2c Snap on colour fascias (Ericsson GA628)

The mobile industry was remarkably slow to exploit colour in their mobile designs. Black was the norm and set future customer expectations. Going for a very striking colour might attract some consumers but put off many more. Black was the safe choice. Ericsson was the first to discover a way to meet every taste in colour with the same mobile and also allow a user to change their minds half-way through the day – the snap on colour fascias.

 

Siemens SL55 – A neat design in subdued colours

Siemens produced a very limited edition of the SL55 in the striking Ferrari red. On the back was the name of Vodafone and their logo as it appeared on the Ferrari F1 racing cars.

Siemens SL55 special edition – Colour as a principal differentiator

Vodafone were sponsoring Ferrari F1 at the time. The mobiles in this very eye-catching colour were given out as Corporate gifts and it is not evident that they were ever made available to the public.

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3. Movement


   Sony CM-R111 with natty hinged microphone boom

The mobile brought together an attractive style and form factor with features that maximised the mobile’s technical performance – the boom microphone and extendible external antenna. The one draw-back was that the boom microphone was vulnerable to damage.

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3b Loudspeaker in a cover flap (Motorola StarTac)

A “polar” alternative to the approach taken with the Sony CM-R111 was for the extendible piece to contain the loudspeaker. This design solution emerged with the Motorola StarTac in 1996. 

StarTac introduces the hinged lid with earpiece and steers the industry towards the clamshell

The hinged cover was much stronger than the boom and also protected the keys from accidentally being depressed when carried in a pocket. It led the industry design route to the “Clamshell” that was to came to dominate mobile phone market over most of the early 2000′s.

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Motorola RAZR V3 stunned the world with the clamshell’s thinness

Motorola sold over 150m RAZR V3 (and variants) and the sheer number makes the design seem commonplace today. At the time its arrival it sent a high voltage shock right across the industry. It’s slimness at 13.9mm was ground breaking for a clamshell. By way of comparison the Nokia 7200 was 26mm thick. In all regards the RAZR V3 was a master-class in industrial design right down to the electroluminescent keypad made from a single metal wafer.

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3d Evolution of the Slider (From the Nokia 8110 to the 8800)

The Nokia 8110 announced in 1998 got the ball rolling in making “a slider” mechanism popular with consumers.

  

An early slider approach to a mobile that became a movie star in the film “The Matrix”

This mobile is also in a select group of great “nostalgia” mobile, cementing its place by being a prop in a particularly cool film of the period called “The Matrix”. It’s banana shape is also clever in bringing the microphone more directly in front of the mouth. However the disadvantage is its curved profile makes it less comfortable to carry in a shirt pocket.

The Siemens SL10, introduced in 1999, carried the slider into its mainstream form where the electronics is distributed between the two sliding sections.

Siemens SL10 evens out the volumes of the two sides of the slider mobile

The design high point of the slider mobile in the mass market is probably Nokia’s 8800 series announced in 2005.

 

Nokia 8800 series becomes the design high-point for the “slider” approach

The Motorola Z8 offers an interesting curio for the collector of slider mobiles

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3e Twister (Motorola V70 to the Motorola Aura)

The twister has the same concept as the slider of breaking the mobile into two parts to reduce the length of the mobile not in use and the same flick of the thumb to produce a working mobile at its maximum length – but by a quite different mechanism. The Motorola V70 launched in 2002 demonstrated market interest in this novel rotational approach but interest in the concept muted by a mediocre technical performance. The V70 nevertheless remains a mobile of interest to collectors. 

  Motorola V70 adds the twist mechanism to mobile design history

Proof that the twister has its following came with the introduction at the luxury end of the market of the Motorola Aura in 2008.

 Motorola Aura turns a twist mechanism into a luxury item

The mobile has an etched stainless-steel body and rotating cover with a visible gear mechanism. This throws into sharp contrast a stunningly clear screen enhanced by a 62-carrot sapphire-crystal lens.

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3f Double twisters (Nokia N92/N93)

The high point of mobile designs involving moving mechanisms must surely be the Nokia N92 and N93 in 2005 and 2006 respectively. The lid swivels on one axis like a normal clamshell. It swivels on the other axis to make a neat screen to watch when the mobile is set down on a table. The angle of the screen is adjustable in this position.

Nokia N92 with a hinged lid to open and adjust for perfect mobile TV viewing

With those two axis of movement in place the screen can be set in almost any position relative to the rest of the mobile. This might be of some use when the camera function is being used but a more certain objective is just showing off a quite brilliant brilliant design.

 Nokia N92 and N93 – The amazing double twist movement

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4. The Keyboard Challenge

4a Lid on a Qwerty keyboard (Nokia 9000)

The seminal “Phones on the Move” UK DTI consultation document coined the phrase the “Office in the Pocket”. There has been no office since the invention of the PC that has lacked a fully QWERTY key-board. So getting a full QWERTY key-board onto a mobile phone was essential to fulfil the mobile’s “Office in the Pocket” destiny. The Nokia 9000 got the mobile phone to first base.

 Nokia N9000 takes the mobile into a versatile “office in the pocket”

For a number of years the Nokia 9000 series has a band of loyal followers. Another excellent function of the mobile was it loud-speaker that provided an excellent audio conference terminal for office meeting rooms.

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4b Sliding Qwerty keyboards

The Siemens SL10 is the first mobile with a slide-out keyboard. It was essentially a simple numeric keyboard and was marketed in 1999. One of the first Qwerty slide-out keyboards emerged in 2002 and was the Danger Hiptop. It presented “Landscape” view of the screen.

Danger Hiptop (re-badged as the T-Mobile Sidekick) reveals the Qwerty by a slide of the finger

The mobile was designed by Danger (later taken over by Microsoft), manufactured by Flextronics and marketed in 2002. T-Mobile popularised the mobile when the Danger Hiptop was re-badged to become T-Mobile Sidekick. There followed a series of very elegant Sidekick versions over the following 9 years. Most were made by Sharp but Samsung was chosen for the Sidekick 4G that arrived in 2011:

T-Mobile Sidekick 4G holds the faith in the basic slider design 12 years later

A few mobiles have come along with a slide-out Qwerty keyboard that presents a “Portrait” view of the screen. One of the earliest was the Blackberry 9800 that came out in 2010: 

  Blackberry 9800 is one of the rare portrait keyboard sliders

The “Landscape” screen presentation offers a wider associated Querty keyboard than the “Portrait” presentation. This seems more ideal. But Blackberry’s decision to use the “Portrait” presentation on the 9800 is probably due to fitting better with the Blackberry form-factor design heritage.

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4c Twisting Key-boards

It was inevitable that designs of mobiles would come on the market where the keyboard is revealed by twisting the top layer of the mobile. The Nokia 7705 is one example.

Nokia 7705 brings the twist to revealing a Qwerty keyboard

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4d Hybrid key-boards – one slider

The HTC S740, that came out in 2007, provided a normal numeric keypad on the front of the mobile for telephone calls and a “Landscape” sliding Qwerty keyboard for text.

 

HTC S740 offers two different keyboards with the Qwerty sliding out

The LG Rumour is another example that came out in the same year. 

LG Rumor – Another early design with dual keyboards

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4e Hybrid keyboards two sliders

An interesting hybrid design is the Samsung U750 that came out in 2010. This has a dual hinge and opens one way for text on a Qwerty keyboard and the conventional flip-phone opening to expose a numeric keypad for telephone calls.

Samsung U750 – Offering two keyboards with a really clever dual hinge

An interesting feature of this design is how it avoids the patent filed in 2003 by Invatec Appliances Corp for a “Hand-held communication electronic apparatus having two slidable keypads”.

The pure two slidable keyboard approach can be found in the Pantech Matrix C740 that ATT offered in 2008.

Pantech Matrix C740 uniquely offered two sliding keyboards

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4f Qwerty Keyboard as a work of art (Blackberry Pearl, Porche Design)

Keyboards are highly functional but that has not suppressed creative designers from making them attractive works of art. This is an area where people will have their own opinions of what looks beautiful. Even more contentious would be any sort of claim of the most beautiful. So the Blackberry Pearl is given only as a likely contender in the competition.

 

Blackberry Pearl provided a canvass to add fine decorative art to a Qwerty keyboard

Bring the two words “Blackberry” and “Porsche” together and the immediate assumption is that word “Porsche” is there to enhance the brand image of the Blackberry P9981. But looking at this quite stunning design and one can believe that it is the Porsche brand that is getting a brand up-lift from its association with the mobile. That said Thorsten Gessler and his Porche Design Group had a big input to the design. 

Blackberry Porche Design takes keyboard design to a new high-point

The body of the phone is made from forged stainless steel and the back cover is hand-wrapped leather. What really lifts this phone into the league of its own is the design of the keyboard. It is a work of sculptured art. If the smartphone had been around in the times of Moses then surely the Tablet of Stone would have had this keyboard attached to it.

Paying homage to a great sculptured work of art in keyboard design

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4g Numeric keypad as a work of art ( ÆSIR Æ+Y)

This mobile, announced in 2011, is a result of a collaboration organised by the Danish company ÆSIR and has resulted in a keypad that is a work of art created by the designer Yves Béhar:

An incredibly beautiful numeric keypad design from Béhar

The design philosophy of Yves Béhar was to try to return the mobile to its roots of voice, clarity and simplicity – a response to the design blandness of the smartphone. Its name may be difficult to translate into all languages but it speaks the universal language of a “work of art”.

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4h Soft keyboards on Smartphones

The tactile keyboard is very popular with users and particularly those spending a lot of time entering text. But for a smartphone, where the keyboard can appear and disappear on a screen with a swipe of a finger, the tactile keyboard is an extra cost, design complication and most of all adds to the thickness of the mobile. Consumers like thin mobiles. So a lot of design attention on keyboards has switched from hardware to software. But design creativity remains very much alive.

A good example is a proposal from John Lambie an Australian entrepreneur. which has been designed for optimum use with either one finger or to split itself in two for the use of two thumbs.

John Lambie keyboard App concept for faster thumb input of data into a smartphone

The keyboard order can be be flipped for easier use by left handed people. What is really instructive is to put this idea alongside an earlier mechanical innovation by Nokia that created a similar proposition in their mobile Nokia 6800:


Nokia 6800 hinged design marvel of its time vividly contrasts hardware versus software innovation

There could be no better example to show the potential of the smartphone in transforming the balance of mobile design from the physical world to the world of software application.

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5. Navigating around a mobile or smartphone

5a Navi-key (Nokia 3110)

The first mobiles used keys to allow users to navigate between menus on a screen and up and down a menu. Nokia gained an early market lead in the analogue mobile era getting the interface right between key, strokes, screen menus and where the user was trying to navigate to. The next significant design innovation was the introduction of their ‘Navi-Key’ menu navigation system in 1997 with the Nokia 3110. 

 

Navi-key (Nokia 3110)

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5b Scroll-wheel (Blackberry 5810)

A very distinctive alternative to the Nokia approach was the scroll-wheel introduced by Blackberry. It was on their very earliest models. The first Blackberry on a public cellular network with a scroll-wheel was the Blackberry 5810.

The source of Blackberry addiction – the scroll-wheel

It was loved by users and was a contributory factor to the “Blackberry Addiction”…where Executives would spend their waking hours scrolling up and down the flood of corporate e-mails they had received…pausing to click on the same scroll-wheel to read a particularly important e-mail. The blackberry would be held just below table level in meetings with the thumb having a full work-out and eyes down pretending to follow a paper being presented at the meeting.

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5c Trackball (Blackberry Pearl 8100, T-Mobile Sidekick 3)

In September 2006 BlackBerry introduced a miniature trackball that allowed full 4-way and mouse-style navigation on their Pearl 8100. In fact the name Pearl came from the fact that the trackball looked at a distance like a pearl.

Blackberry move from scroll-wheel to Trackball 

The very early versions proved less reliable than the scroll-wheel. In June 2006 the T-Mobile Sidekick 3 also came out with a trackball. The emergence of the trackball from two manufacturers in 2006, the optical joystick from Samsung also in 2006 and the Apple iPhone and LG Prada with capacitive touch screen entry showed just how the momentum was building-up in in the industry 2006 for radical change in design philosophy in navigating around a mobile. 

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5d Optical Joystick (Samsung SCH-V960)

In December 2006 Samsung launched the first mobile featuring an optical joystick – the Samsung ‘SCH-V960. Optical sensors read and reacted to a users’ finger movements.

 

First Optical Joystick 

It provided 360 degrees of movement and was the first departure from the traditional four-way menu navigation.

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5e Finger swipe on touch sensitive screen (Nionode N1, Apple iPhone)

The first smartphone which was unlocked by the user swiping their finger across the touch sensitive screen was the Nionode N1 launched in 2004. Their technology used a web of light beams. When the mobile was locked a padlock was displayed with an arrow to indicate which way to swipe. An earlier version actually had the words “right sweep to unlock”.

 

First mobile with finger swipe 

Apple is credited with popularising an exceptionally easy to use smartphone navigation around swiping and touching a touch sensitive screen. It was one of those rare moments in design history of getting everything right in one leap. 

Steve Jobs – One of the all time greats of mobile phone design

Apple may not have invented the capacitive touch screen or been the first to bring a mobile to market with one (the LG Prada was the first mobile with a capacitive touch screen) but their genius was bringing it to life in a way that smashed all the human factor barriers to users easily accessing the Internet on their smart phones. The proof of this has been the double digit compound growth rates of data across mobile networks ever since. 

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6. Something disguised as a mobile

6a Taser disguised as a mobile

The industry has been packing all manner of features into mobile phones. What have designers come up with for self-defence in these troubled times? Where are the mobiles that shoot more than just photos?

The most popular approach appears to be the stun gun. There are at least half a dozen models of stun guns dressed up as mobile phones. Top of the range is the Kelin K95 manufactured in China.

A Taser disguised as a mobile phone

The 4.8v battery makes is appear harmless enough but it delivers a jolt of 2,500,000V. This places it in the voltage range of the Tasers used by many police forces – so it is no toy. The devices can be legally carried without any need for a permit in 43 states in the US but it is classed as a fire arm in many European and other countries and prohibited.

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6b Gun disguised as a mobile

Some may take the view that if the stun gun is classed as a fire-arm – why not go for the real deal – a gun built into a mobile phone? It came as a surprise to the Italian Carabinieri in 2008 to discover what appeared to be a normal mobile phone but was actually a lethal firearm.

A covert gun disguised as a mobile phone

The mobile phone gun was found in a raid in a suburb of Naples, southern Italy, as part of an operation against the Gionta crime family. It fired four .22 bullets through an outlet at the top disguised as the aerial. The bullets were loaded by sliding the mobile phone below the screen sideways.

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6c Pepper spray disguised as a mobile

Another approach to hiding a weapon in a mobile has come from company in Korea with a pepper spray housed in a mobile phone clam shell.

Pepper spray hidden inside a clamshell mobile phone

The majority of women would have found the mobile telephone contributing considerably more to their safety

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6d Pepper spray as a clip-on accessory

What these offensive weapons built disguised as mobile have in common is that non of them allow the user to make or receive telephone calls on them. This is surprising as the greatest contribution to personal safety, by far, comes from the ability to telephone the police. .One designer has came up with quite an outstanding industrial design where a pepper spray does not impede the telephone function. It is an accessory for the Apple i-Phone.

 

 Accessories provide huge industrial design opportunities eg this pepper spray add-on 

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6e Listening Device (Nokia 1100)

Mobile designs can have flaws. For example most can be adapted so that they can be dialled and auto-answer on silent mode…even without the light coming on This turns the mobile into a listening device. This can be done with almost any mobile but some were easier to modify without having to get inside the mobile.

 The darker side of mobile phone design

The Nokia 1100 got for itself a particularly dark reputation. In 2009 Investigators were curious why these mobiles were

Nokia 1100 – a software design flaw on some models 

fetched over 500 times more than the usual second hand price. But it was only for ones manufactured at Nokia’s German plant in Bockum that fetched these astronomic prices. It turned out that they had a software design flaw (bug) that allowed criminals to reprogramme them to use someone else’s phone number. This enabled them to intercept the Transaction Authentication Number (TAN) codes sent by some German and Dutch banks to authorise money transfers.

These example are few and far between for the older generation of mobiles that used proprietary software. This shielded users from all the bugs, viruses and malware that have long been the bane of our PC’s connected to the Internet. One of the down-sides of Smart phone is that they open the flood-gate to all these troubles and woes that will hit the mobile user in due time.

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7. A mobile disguised as something

7a Powder compact ( Xelibri 6)

Siemens is considered by many to have been one of the first pioneers of “the fashion phone” with their Xelibri series. Six very distinctive mobiles were produced in the series from various designers. The star of the series was the Xelibri 6 that was made to look like an elegant ladies power compact in an appropriate pink: 

Siemens Xelibri 6 led in innovative fashion mobile design

It remains today a popular collectors item.

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7b Bar of chocolate

In 2012 the Japan mobile operator DoCoMO caught the design world’s attention introducing a mobile that was made to look like a bar of chocolate. Sharp made the mobile in collaboration with Q-Pot and their designer Tadaaki Wakamatsu.

Sharp and Q-Pot shape a mobile in a very convincing looking bar of chocolate

At first glance is looks like a tongue-in-cheek bit of fun. But sitting behind is the mobile at the centre of a very clever marketing plan. Q-Pot have developed a brand around “youth and fun”. It is used to sell fashion accessories. DoCoMo wants to better penetrate the youth market – which the combination of the Q-Pot brand and the novelty “fun” chocolate bar mobile achieves. Q-Pot in turn then have the mobile as an icon endorsed by DoCoMo that they can leverage in their publicity to sell more fashion accessories

 

Weaving a successful brand story around a new mobile

Quite brilliant and with a legacy of a very collectable item of any mobile design collection.

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7c Lip stick phone

Nokia’s two iconic lip-stick mobiles, the Nokia 7280 and 7380 emerged in 2004 and 2005 respectively:

Nokia’s highly successful lipstick mobile duo

They well represent a period of Nokia’s life when the company was brimming with the self-confidence to experiment with a variety of designs and form factors that pushed the boundaries of conventional thought. The mobiles target the young female market – one that had been generally under served in mobile design.

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7d Wrist Watch Phone

The world’s first wrist watch mobile phone was the Samsung SPH-WP10 in 1999. This is illustrated in our vintage mobile collection. There have been many since and a large number of very inexpensive watch mobiles are readily available from China. The two most enduring watch mobiles at the quality end of the mobile market have been the Samsung S9100 and LG GD910. We show the Samsung S9100 below:

Samsung S9100 turns the mobile into a very smart wristwatch

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7e Credit Card

Real Phone Corporation produces GSM mobiles with the size and form factor of credit cards.

 Working GSM mobile in a credit card

What some may first see as a design gimmick has a more serious commercial purpose. It uses the mobile as a promotional gift to publicise corporate logos. At an earlier time the pen or diary were the customary items for corporate gifts bearing corporate logos.  

The mobile becomes a corporate promotional gift

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8. Store of precious stones

There have been a line of luxury mobiles where the key attribute are the precious jewels affixed to the body of an otherwise standard mobile. A good example of this is the Motorola V220 special edition:

 

 Motorola V220 transports a store of wealth

Today a Motorola V220 could be acquired today for £12 at auction but the Special Edition would costs over 2300 times this figure – elevated by 1,200 diamonds encrusted on the mobile, 18 carat gold keypad and the name of the designer Peter Aloisson associated with it. At the end of the day the mobile has become a means of carrying around a store of value in the precious stones.

The Goldvish “Le million” represents the very top of this class of mobile jewel studded mobile:

Goldvish create the world’s most expensive mobile – “Le million”

It is officially the most expensive mobile phone in the world, according the Guiness Books of Records. The “Le million” is a one off, featuring a blinding 120 carats worth of VVS-1 grade diamonds, according to designer Emmanuel Gueit. What makes this mobile perhaps more than just a carrier of precious stones. The shape of the mobile is unusual – even exotic.

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9. Materials

9a Wood

The Mobiado Professional 105GMT mobile may have been more appropriately located under super-luxury or even a work of art. It is relevant to a section on unusual materials though its use of ebony. The entire front and back is created from a 274 carat sapphire crystal set into a 5 micron think 24 carat gold plated brass frame. This is inlaid with ebony hardwood. The battery cover is made entirely from one large piece of sapphire crystal.

Mobiado’s use of Ebony Hardwood

Gresso introduced a luxury mobile in 2006 made entirely out of African blackwood

 

Gresso’s unique use of African Blackwood

The variation in the wood has enabled Gresso to claim that each mobile is unique.

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9b Plastic wood

A very early example of mobile designers reaching out for materials other than mat black plastic is this edition of a Motorola StarTac:

 

Motorola bringing illusion of a fine veneer wood for a special edition Motorola StarTac

The material is still plastic but much effort has gone into making it look like expensive walnut wood – the sort that might be found on the dashboard of an early Jaguar car.

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9c See through plastic

Plastic has been used imaginatively in several mobiles. The first noteworthy effort is the Bosch 509e.

 

Bosche 509e wins a place in the Museum of Design in Plastic

It has see through plastic so the innards of the mobile engine are visible. The choice of colour was chosen to align with the house colour of the network operator “Orange”. The mobile is in the Collection of the “Museum of Design in Plastics” in University College at Bournemouth.

A clever use of high transparency plastic is the Motorola “Ming”:

Motorola Ming uses clear plastic to add class to its mobile

The see-through hinged lid protects the screen and provides almost a shop window effect on a nicely styled mobile and lifts it above the plethora of other clamshell mobiles. The clear plastic projects an image of something behind that is worthwhile enough to protect.

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9d Glass

A very clever use of transparent material is the LG GD900 “Crystal” where the numeric key-pad has been etched onto a piece of glass that slides down to expose the key-pad

LG Crystal that etches the keyboard on glass to re-enforce the image of a “crystal”

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9e Fabric

The Nokia 7200 was Nokia’s first clamshell mobile. It immediately differentiated itself from the mass of other “silver” clamshell mobiles by a very tasteful use of cloth over part of the body of the mobile giving it more of a feel of a fashion phone: 

Nokia 7200 uses fabric to differentiate the mobile and make a fashion statement

There are a number of mobiles that have done the same thing with leather.

Vertu Ascent – One of many mobiles to use leather to make the mobile feel special

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9f Eco-friendly biomass plastic

The DoCoMo N701iECO is a 3G (UMTS) clamshell mobile with 1.2MP camera and a battery standby time of 430 hours. Nothing exceptional there. What is special is that it is the first mobile to be made from (90%) high-biomass plastic.

 

N701i – World’s first biomass mobile casing 

The plastic (kenaf-reinforced polylactic acid or PLA) is made from lactic acid obtained by fermenting dextrose from a biosource corn PLA made in an industrial composting facilities. To improve the material’s strength and heat resistance woody fiber is added from the kenaf plant (Hibiscus cannabinus L.), a fast-growing plant. Moisture resistance is improved by using a synthesised version of PLA, Terramac. The mobile resulted from a collaboration between NEC and fiber/textile manufacturer Unitika. The mobile was launched in 2006 on the DoCoMo network with a strong emphasis on its contribution to sustainable materials.and low carbon footprint. 

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10. Mobiles Blessed by a Great Global Luxury Goods Brand

Over the past few decades all the leading mobile manufacturers have sought to lift their own images by producing limited (or special) editions of their mobiles simply by adding the name of a widely recognised fashion or luxury good global brands on the mobile. It has then been presented to the market with the right packaging and premium price. Three examples are given below.

10a Dolce & Gabbana (Motorola V3iDG)

 Motorola V3iDG- aspecial edition was certainly not a limited edition but one that sold very well.


10b Fender (HTC Fender)

Fender are extremely highly regarded is some parts of the pop music world for their electric guitars and high quality loud-speakers.

HTC Fender Edition – Linking the mobile to a leading brand in the pop music industry

The HTC showed a lot of marketing sophistication with a collaboration with Fender in 2009 to promote a smartphone directly addressing this youth sub-culture.

10c Lamborghini (Nokia 8800 Sirocco)

The Lamborghini Nokia 8800 Sirocco is another special edition, this time out of the Nokia stable. It is a standard 8800 Sirocco but with the addition of the famous Lamborghini logo engraved on the font and the back.

 

Lamborghini Nokia 8800 Sirocco levers a motorcar super-brand onto a mobile

This example had the added cache that the ball bearings in the slider phone mechanism were supplied to Nokia from the auto company. It was a limited edition of 500 that all featured Lamborghini graphics as wallpapers and screen savers. There was even a special ringtones and short documentary video about the Lamborghini.

10d Escada (Siemens SL55)

If there is something the perfume company Escada does exceptionally well is beautiful packaging of their bottles of perfume. When Siemens partnered with Escarda to market a special edition of their SL55 mobile they did not disappoint in packaging the tiny mobile in the very highest Escada branded packaging right down to the Escada house colour:

Escada add the packaging flair to a Siemens SL55

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11. Outstanding Craftsmanship

11a Vertu Signature

It takes more than adding a Luxury brand name to a mobile to lift it into the luxury goods market. The approach has been some combination of outstanding craftsmanship, expensive materials and great styling. The company with the most consistent record of turning these elements into successful products is Vertu. The Vertu Signature launched in 2003 is a model that probably best sums up the Vertu founding design culture:

 Vertu Signature – one of the most successful designs from Vertu

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11b TAGHeuer Meridiist

The TAGHeuer Meridiist claim to this top league of mobiles is the 430 hand-assembled components. These sit inside a sturdy stainless steel body with a screen made from 60.5 carat scratch resistant sapphire crystal.

 

TAGHeuer Meridiist makes hand-craftmanship central to its design

 

The marketing strap line for the Meridiist is “Time in your Hand”. This built on a design feature of a small messaging display in the top of the mobile allowing the user a discrete glance at the time, calling number identity and even incoming messages.

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12. Works of Art

A “craft” industry has sat under the mobile industry for a number of years that has taken standards (usually top of the range) mobiles and embellishing them with creative designs.

12a King Arthur Limited Edition of the Nokia 8800

One of the best examples of design-craft is the King Arthur Limited Edition of the Nokia 8800.

  King Arthur Limited Edition – a sub-industry adding craft to a mobile

The mobile was produced by Olinari, a company formed in 2006 to take everyday gadgets and turn them into works of art. The enterprise was known at an earlier time as Loriolus and customised Nokia mobiles by gold and chrome plating them.

Showing the level of detail of the King Arthur

The “King Arthur” took this craft to a new level and is regarded as one of the best examples of a mobile as “a work of art”.

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12b Bang & Olufsen (Samsung) Serene

Those with a far less traditional view of art and more attracted to the Scandinavian school of design will be more impressed with the Bang & Olufsen (Samsung) Serene : 

Bang & Olufsen (Samsung) Serene – Work of Art Scandinavian style

 

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Do you now want to read about what has been happening inside the mobile? The technology history of the mobile is presented in the companion article  that records the “technology firsts” of the mobile world:

Click on: VINTAGE MOBILES